Bringing nutrition into WHP in a participatory way: The recipe of the month is an affordable, recurring component that keeps the topic of nutrition alive in the long term.
Why do tips from colleagues resonate better?
A nutrition flyer ends up in the trash, but a colleague’s favorite recipe gets tried out. Recommendations from your own environment have a credibility that an official campaign rarely achieves. When you share your dish, you also take on a bit of responsibility for the topic – turning consumers into participants.
How much effort does it take?
The process is incredibly simple: Every month, a different person shares an easy, healthy recipe on the intranet. This costs the editorial team almost nothing and still generates regular interaction. Over time, a curated collection emerges, which in itself is a valuable internal offering.
How does the series stay lively?
The most common mistake is wanting to write everything yourself. The strength lies in participation: Changing authors, perhaps with a brief introduction of the person behind the recipe, keep the series personal and fresh. A fixed publication date each month provides reliability – and ensures that the recipe of the month becomes something to look forward to. A good addition is the Best Practice Healthy breakfast as a ritual.
How to put it in place
- 1Choose the channel: intranet page, e-mail distribution list or notice in the kitchen – wherever most people look
- 2Build a recipe pool: collect 8–12 simple, healthy recipes with a short ingredient list and at most 30 minutes of preparation
- 3Define a fixed rule: 1 recipe per month, always on the same date (e.g. the first Monday of the month)
- 4Keep the format lean: photo, ingredients, 3–5 steps – no nutrition lecture, no calorie tables
- 5Announce it briefly: "From this month, every first Monday brings a simple, healthy recipe."
- 6Start with a strong recipe that suits everyday life (e.g. overnight oats or a 15-minute bowl)
- 7Invite people to cook it and pass it on – without pressure, purely as an offer
- 8Publish the recipe on the fixed date every month – reliability matters more than perfection
- 9Vary the topics: breakfast, lunchtime snack, after-work dish, seasonal fruit and vegetables
- 10Involve colleagues: anyone who likes can contribute a favourite recipe – this strengthens commitment
- 11Optionally lay it out as a card in the coffee kitchen so it is seen without the intranet too
- 12Ask briefly: is it being read? Is it being cooked? A 1-click survey is enough
- 13Check reach: look at intranet views or the e-mail open rate
- 14Decide: continue, adjust the rhythm or curate the recipes together
What you need
- Effort
- under 30 min
- Cost
- Free
- Duration
- Monthly
- Setup
- 20 min
- ✓ Free
- ✓ Low effort
- ✓ Regular touchpoint
- ✓ Positive rather than preachy
Adopt it for your company
One click — and the measure sits ready in your plan. Guided step by step, no lengthy setup.
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